Combining Client
Data With Market
Intelligence to Unlock
its full power

OUR CHALLENGE
Business & Organizations

Businesses and organizations are gathering more data than ever but are struggling to cash in on its potential to drive growth and social impact.

Global Business

We live in a fast-paced global business environment where data is key for quick and efficient decision making.

Resources to develop

Organizations often lack the resources to develop an in-house team to access market intelligence in underserved markets and thus risk reducing the potential impact of their strategies.

OUR SOLUTION
DATA SCIENCE

Data science tools excel at helping businesses and investors boost top line revenue and bottom-line
savings by leveraging structured and unstructured data to estimate the unknown.

Machine Learning
MACHINE LEARNING AND PREDICTIVE MODELLING

Using statistical methods to build algorithms that train themselves on how to predict an outcome.

Data mining
DATA MINING

Gathering, cleaning, and exploring large datasets to identify patterns
and relationships.

OPTIMIZATION AND RECOMMENDATIONS
OPTIMIZATION
AND RECOMMENDATIONS

Running all possible scenarios based on a set of strategies and business rules to provide a data-driven recommendation that best achieves the desired result.

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DATA ANALYTICS

Data analytics examines large datasets to
identify patterns and relationships that can be used to generate concise and digestible insights.

GEOSPATIAL ANALYSIS
GEOSPATIAL ANALYSIS

Gathering, analyzing, and displaying geographic data to perform route optimizations, target market, competitor mapping, service coverage and reach.

DATA VISUALIZATIONS
DATA VISUALIZATIONS

Communicating complex analysis with data visualizations using graphing libraries and software.

DATA ANALYSIS AND BUSINESS INTELLIGENCE
DATA ANALYSIS AND
BUSINESS INTELLIGENCE

Informing decision making by providing access to metrics and insights of a business across an organization.

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DATA APPLICATIONS

Applications and interactive dashboards enable businesses to not only measure and monitor
business performance metrics in real-time, but also automate analytical and data tasks to
streamline operations and to reduce errors.

interactive dashboard
INTERACTIVE DASHBOARDS

Gathering, analyzing, and displaying geographic data to perform route optimizations, target market, competitor mapping, service coverage and reach.

automation
AUTOMATION

Performing analytical tasks with little or no human interaction to streamline processes.

DATA ORGANIZATION
DATA ORGANIZATION

Organizing and storing proprietary and open-source data to facilitate its use for future insights and challenges.

CASE STUDIES
food delivery app
FOOD DELIVERY APP EXPANSION STRATEGY

A food delivery app wanted to expand into other geographies but lacked data intelligence to evaluate the attractiveness of said markets and prioritize its expansion plan.

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NEED-BASED RESOURCE ALLOCATION USING GEOSPATIAL ANALYSIS
NEED-BASED RESOURCE ALLOCATION USING GEOSPATIAL ANALYSIS

During the COVID-19 pandemic, the Lagos State government received a donation of solar home systems (SHS) as part of a COVID-19 relief response.

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Leveraging data to understand business impact on clients and inform strategy
LEVERAGING DATA TO UNDERSTAND BUSINESS IMPACT ON CLIENTS AND INFORM STRATEGY

A tech-driven logistics services company was looking to raise capital to grow its operations.

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