CASE STUDIES
LEVERAGING DATA TO UNDERSTAND BUSINESS IMPACT ON CLIENTS AND INFORM STRATEGY
CONTEXT
A tech-driven was looking to raise capital to grow its operations. To strengthen the business case, the company wanted to show the social impact of its business on its customers and society as well as a set of value creation initiatives to improve and expand its operations. The business gathered all sorts of data but struggled to organize and analyze the data and turn it into actionable insights.
ACTION
Together with our client’s team, CrossBoundary Data Analytics interviewed key stakeholders throughout the organization to outline the business processes and map its underlying data. Once reached a clear understanding of the operations and its data, we organized and cleansed the data and applied data mining techniques to identify patterns in customer behavior and uncover operational inefficiencies that could be levered to drive profitability.
RESULT
Our data science approach provided the company’s management team with a holistic view of their operations including customer behavior, revenue streams, and cost structure. Controlling these key metrics and understanding the social impact of the business helped the company strengthen its fundraising materials and inform future strategy plans.
