Go-To-Market Strategy and implementation plan – Cim Finance

Mauritius consumer finance provider, Cim Finance, hired CrossBoundary to analyse growth markets, devise a go-to-market-strategy and lead the implementation plan for the Kenya launch.

We developed a market entry framework with granular metrics and designed an implementation plan to fund the expansion and ‘operationalize’ the strategy.

Our work enabled CIM Finance to bring a game-changing financing model to the Kenyan market, enabling a wider range of consumers to be able to purchase quality household appliances and electronics from partner retail stores.