Opportunity validation and commercial diligence for The Blue Link
The Blue Link (TBL) was eyeing a friendly takeover of a leading Kenyan dairy processing company, Bio Food Products, and requested our support in undertaking key diligence tasks.
These tasks included analyzing the sponsor’s product portfolio, customer market and the competitive landscape. Our recommendations identified opportunities to support better sales outcomes which in turn helped the investor prioritize capital needs and uses. The investment will streamline the company’s sales system via an investment in a new cold truck technology to reduce distribution bottlenecks, and ultimately support year-on-year sales growth of c.20%.
This engagement was executed through USAID’s East Africa Trade & Investment Hub
The investment was profiled in the 2019 East Africa Trade and Investment publication, which showcases the positive contribution of private equity to sustainable economic growth and development in the East Africa region.