Market entry strategy for supply chain investment by Kibo Capital
Kibo Capital sought our assistance in developing a growth strategy for a planned investment into General Cargo Group, a Kenya-based logistics firm.
We conducted in-depth transportation sector research and interviewed industry experts. This helped us generate a data-driven view on trade prospects. Though flat overall, there were promising signals in specific sectors.
Our guidance helped the sponsor to identify new services in these high-growth sectors. It also detailed how to drive business growth through technology (including transport management system), supply chain cooling, booking and tracking. All of which led to the generation of substantial gains in transparency, profitability and efficiency – as well as a smaller environmental footprint.
This engagement was executed through USAID’s East Africa Trade & Investment Hub
The investment was profiled by the Hub publication, highlighting the effectiveness of transaction-based advisory support to deploy private capital into frontier markets.