Africa focused private equity manager, Exeo Capital, completed an investment into PPTL, an agri-packaging manufacturer in Tanzania.
The investor requested a competitive landscape study to determining market-specific sales and distribution practices. We also evaluated the market opportunity for PICS bags across Eastern and Southern Africa. Our research and analysis were informed by expert interviews and visits to the manufacturing sites in Dar Es Salaam, Tanga and Arusha.
PICs bags will have deep implications for the smallholder farming value chain across Africa. These hermetic bags allow farmers to store grains, rice, beans and more. They help prevent post-harvest loss and contribute to improving food security.
This engagement was executed through USAID’s East Africa Trade & Investment Hub.